Jamie Foxx, Naomi Campbell and Idris Elba spot eyewear brand of Eline De Munck on the catwalk
On Sunday May 5 2019, the fashion show of the British fashion designer Ozwald Boateng took place in New York. The fashion designer, known for his tailor made suits, presented his latest creations in the exclusive Apollo theatre in New York. He chose Odette Lunettes, the Belgian eyewear brand of Eline De Munck, as an accessory: the models ran the fashion show with an Odette Lunettes on their nose.
Eline De Munck: "Too crazy for words. I had to read the e-mail I received from Ozwald Boateng that he wanted to use our glasses for his fashion show in New York a few times to be sure (laughs). It's really nice to get such a nice compliment from such a renowned designer."
JAMIE FOXX, NAOMI CAMPBELL, IDRIS ELBA AND MORE FAMILIAR FACES AT THE FASHION SHOW.
Ozwald Boateng got Odette Lunettes in his sights, because he had noticed that the British singer Dua Lipa wears an Odette Lunettes. During the fashion show, 60 models - influencers, actors, actresses, famous athletes - walked on the catwalk. Some famous faces like Naomi Campbell, Jessie Williams, Jamie Foxx and even the British actor and director Idris Elba attended the show.
Jamie Foxx and Michael K Williams even liked the glasses so much that they put a copy on their own face and promptly posted it on their social media.
OZWALD BOATENG: DESIGNER FOR A.O. JAMIE FOXX, WILL SMITH AND MICK JAGGER
Ozwald Boateng, known for his classic and tailor-made British clothing, is considered one of the most successful designers of men's fashion in recent years. The international breakthrough of the British designer of Ghanaian descent came in 2005 when he became a designer for Givenchy and dressed the actor Jamie Foxx for the Oscars.
Not only does he have his shop on Savile Row now, the most famous street for bespoke shops, he has also made clothes for famous stars. Besides Jamie Foxx, Mick Jagger, Will Smith, John Boyega and Benjamin Clementine already wore one of his costumes. Boateng even made the wedding costume of Idris Elba. He also designed costumes for movies such as Hannibal, Sex and the City, The Matrix, Rush Hour 3, Oceans 13 ... In addition to designing, he has also directed films himself. He made an animation in manga style.
"AN ACCESSORY THAT EVERYONE SHOULD HAVE".
The models who took part in the fashion show also gave their opinion about wearing sunglasses. Diandra Forrest said that sunglasses are a statement and that "everyone should have one”. Model Shaterrica Hyder also thinks that sunglasses are very important to finish your look: "Accessories are the keys to success".
The glasses of Odette Lunettes are also included in the campaign and the lookbooks of the Ozwald Boateng collection.